Although one of the most joyous occasions of the year, Christmas can also be very stressful. Particularly to those who frequently put off starting their Christmas preparations until the last minute.
We're going to assume that because you're
reading this, you're not one of them. When the competition is this intense,
planning your SMS
service campaigns early enough may make all the difference for your
company and position you for the forthcoming Christmas season.
Without further ado, let's look at some
marketing suggestions and Christmas SMS templates you can quickly adapt to your
company's needs to spread holiday pleasure to your subscribers this year.
SMS marketing strategies for the
holiday season
Express seasonal pleasantries
Although it may seem apparent, many companies
tend to forget that Christmas shouldn't only be a time for shopping.
Unavoidable advertising messages are sent
during one of the biggest shopping days of the year. However, it's equally
crucial to express to your SMS subscribers how much you cherish the
relationship you've built with them.
A straightforward Merry Christmas SMS service
greeting may serve this function well, make you seem more approachable, and
build your relationship with the consumer going forward.
Offer a present with each
purchase
Christmas is also a time for gifts, whether we
like it or not. More is always better, right?
As a result, including a little gift with every
transaction might help you sell more products while also enhancing client
happiness and making them feel special.
The quickest approach to inform your
subscribers of such an opportunity and persuade them to think about placing an
order is by sending them an SMS service. Free things are always appreciated,
and they may be the final push in the correct direction, no matter how modest.
Get ideas from Christmas gift
lists
Holiday gift suggestions are a fantastic way
to relieve some of the pressure on buyers. Making ideas can assist them in
making a choice if they don't already have one in mind. Additionally
encouraging customers to purchase such things from your business.
You may divide them into many holiday texts
and construct several Christmas gift recommendations targeted at various
audiences (for example, Christmas presents for parents, gifts for significant
others, gifts for children, etc.).
By doing this, your subscribers will have the
opportunity to browse your store fast just by following, which will cut down on
the steps they need to do and make present shopping more convenient.
Being invited to take part in a
holiday tournament
Good contests are always enjoyable. They are
also fantastic since contests may result in some good advantages for both
parties.
For the participants, it's a chance to win,
also known as receiving anything gratis from the company they admire.
For brands, it's an opportunity to enhance
audience size, visibility, and consumer interaction.
You may lead your subscribers to your social
media accounts, for example, by adding a pertinent link in your SMS service. or
you can let them enter the contest right away ("Text to enter"). This
may increase channel traffic for you.
Here are a few examples of Christmas
competition ideas to get you started:
●
Competition for the worst
Christmas sweater
●
Post pictures of your most
inventive Christmas trees or other holiday decorations.
●
Share a humorous accident you had
over the holiday season.
●
Please share some of your
favourite Christmas dishes.
Text yourself a treat
Offer your SMS subscribers the chance to take
a break from the holiday bustle and stop worrying so much about what to give
others and treat themselves first.
This might include sharing pertinent and
useful material, such as relaxation suggestions or ideas, or it can include
advertising messaging.
maybe make a purchase of something they've
always wanted. You also happen to have anything in your shop.
Extend a sale to accommodate
last-minute buyers
There are always some that begin their
Christmas preparations only a few days beforehand. And that's okay because you
can still make a sale or two by focusing on the people who waited until now
since the bulk of people have already finished their holiday shopping.
You may utilize FOMO or desperation to
persuade last-minute buyers to take action (the fear of missing out). Send
subscribers a holiday text message announcing the end of promotions and
providing the precise time frame during which they may still take advantage of
your sales. So that customers may simply check out your deals, including the
link to the sales page.
6 Powerful Templates for your
Christmas marketing campaign
Template
1: Broad advertising
Tom, the
holiday season is quickly approaching! With 20% off all of our scarves and
gloves this winter, make sure your loved ones are warm and comfortable. Buy
now: [store URL]
Template 2: Package deals
15% off
any Instant Camera lets you get a head start on your Christmas gift-giving!
You'll also receive a second package of film for half off this week. Go to the
shop: [store URL]
Template
3: Time-sensitive offers
Worry
on, worry on! Use the promo code MERRY25 to receive a $25 discount on any
orders over $150 during our recent pre-Christmas sale. Buy till 12:05: [store
URL]
Template 4: Give one out for free
The most
delightful time of the year is upon us, almost! Buy one pair of socks and
receive the second pair for free to start saving for the holidays! Come by
today: [store URL]
Template 5: Shipping is free
Buy a
lot of cookies for the holidays! If you are one among the first 500 purchasers,
we will send them for FREE to your door! Let's go on: [store URL}
Template 6: Click-and-collect
offer
Avoid
the crowds over the holidays! Use code BLITZ5 to receive $5 off your first
order when you buy online and pick up in any of our shops! Check out [store
URL]