Top 21 App Engagement Platforms for 2024

 

In 2024, app engagement platforms play a crucial role in helping app developers and marketers increase user retention, drive in-app engagement, and maximize the lifetime value of their users. Here are 21 top app engagement platforms for 2024:

1. Braze: Braze is a comprehensive customer engagement platform that helps brands deliver personalized messaging, drive customer loyalty, and optimize user experiences across channels.

2. Leanplum: Leanplum offers mobile engagement solutions focused on delivering personalized messaging, A/B testing, and marketing automation to drive user retention and revenue growth.

3. CleverTap: CleverTap is a powerful mobile marketing platform that enables personalized engagement through push notifications, in-app messages, and behavioral targeting.

4. Mixpanel: Mixpanel provides advanced analytics and engagement tools to track user behavior, analyze app performance, and optimize user experiences through targeted messaging.

5. Amplitude: Amplitude is an analytics platform that helps businesses understand user behavior, segment audiences, and optimize app engagement strategies based on real-time insights.

6. Appboy (Iterable): Appboy, now part of Iterable, offers a comprehensive customer engagement platform with features such as push notifications, email marketing, and audience segmentation.

7. Swrve: Swrve is a customer engagement platform that helps businesses deliver personalized, real-time messaging across mobile, web, and other digital channels.

8. Localytics: Localytics offers mobile engagement solutions focused on analytics, segmentation, and messaging to drive user engagement and retention.

9. Airship: Airship provides mobile engagement solutions, including push notifications, in-app messaging, and automation, to help brands create meaningful connections with their users.

10. OneSignal: OneSignal is a popular push notification platform that enables personalized messaging, audience segmentation, and automation to drive user engagement and retention.

11. Firebase (Google): Firebase, a mobile development platform by Google, offers engagement tools such as Firebase Cloud Messaging (FCM) for push notifications and Firebase Analytics for user insights.

12. MoEngage: MoEngage is an intelligent customer engagement platform that helps businesses deliver personalized messaging, optimize campaigns, and drive user engagement across channels.

13. Iterable: Iterable is a cross-channel marketing platform that enables personalized messaging, automation, and optimization to drive engagement and revenue growth.

14. Countly: Countly is an open-source mobile analytics and engagement platform that provides real-time insights, user segmentation, and campaign management features.

15. Appsflyer: Appsflyer is a mobile attribution and marketing analytics platform that helps businesses track app installs, measure campaign performance, and optimize user engagement strategies.

16. Branch: Branch is a mobile deep linking and attribution platform that helps businesses drive app installs, improve user experience, and optimize engagement through personalized links.

17. Taplytics: Taplytics offers mobile optimization and engagement solutions, including A/B testing, push notifications, and in-app messaging, to drive user engagement and retention.

18. VWO Engage: VWO Engage, formerly PushCrew, is a web push notification platform that helps businesses re-engage website visitors and drive conversions through targeted messaging.

19. Smartech (Netcore): Smartech, by Netcore, is an AI-powered customer engagement platform that enables personalized messaging, omnichannel automation, and customer journey orchestration.

20. WebEngage: WebEngage is a customer engagement platform that helps businesses drive user engagement, retention, and revenue through personalized messaging, journey automation, and analytics.

21. Cordial: Cordial is a cross-channel marketing platform that helps businesses deliver personalized messaging, optimize campaigns, and drive engagement across email, mobile, and other digital channels.

These app engagement platforms offer a wide range of features and capabilities to help businesses create personalized, data-driven engagement strategies and build meaningful relationships with their users in 2024 and beyond.