Substrata AI is an advanced sales intelligence and behavioral AI platform designed for complex B2B deals. It analyzes verbal and nonverbal communication across emails and meetings, tracking power dynamics, hidden resistance, and sentiment to help sales teams read prospects and maximize their chances of closing deals.
Substrata AI is a socially aware, agentic AI platform designed for professional dealmakers and B2B sales teams. It goes beyond traditional transcription by using advanced Social Signal Intelligence (SSI) to analyze non-verbal communication, vocal patterns, and behavioral subtext in real-time conversations to help users close deals faster.
How Substrata Works:
The platform uses deep learning and natural language processing (NLP) to analyze both verbal semantics and non-verbal pragmatics. Instead of just focusing on what a prospect says, Substrata analyzes how it is said to uncover the hidden dynamics of a negotiation.
- Multimodal Analysis: Processes digital interactions—including live calls, webinars, and emails—to evaluate
pauses, prosodic vocal elements, turn-taking, and interruptions.
- Behavioral and Social Intelligence: Decodes power plays, social status appraisals, and how the prospect perceives your competence and authority.
- Sentiment and Competitor Tracking: Maps out the emotional climate of the deal and monitors deal momentum in real-time.
Core Capabilities:
Substrata acts as an AI-powered sales coach, translating behavioral data into actionable strategies.
- Tactical Recommendations: Recommends the best deal-closing strategies based on your audience, relationship history, and current deal momentum.
- Real-Time Guidance: Provides in-the-moment coaching to help dealmakers navigate complex obstacles, inhibitors, and negotiations.
- Predictive Analytics: Offers deep insights into your sales pipeline, forecasting, and lead qualification to keep complex deals on track.
Target Audience & Integrations:
Substrata is engineered primarily for high-ticket, high-velocity, and complex B2B sales environments where subtle human dynamics and office politics play a major role in a deal’s success.
To fit seamlessly into existing sales workflows, the platform offers features like Generative AI summaries and CRM integrations (with tools like Salesforce, HubSpot, and Pipedrive).
For B2B Dealmakers
For Medium / Large Revenue Teams
